This is also a benefit when there are any late entrants to the discussion, to assure them that the analysis and enquiry have been thorough and rigorous.. Case study: an extensive pharmaceutical manufacturing site.

Completing the build early is undesirable, as it results in the asset sitting empty.. It’s all about working out what’s most important, Marks says.Clients can’t have everything, but they also don’t need everything.. “They just want something of value,” she says, “that you understand, and that they understand is of value.”.

The construction eco-system and the impact on value.Still, the current industry obstacle isn’t really that we don’t agree on the importance of value, or think that working towards value isn’t a smart idea.. Amy Marks feels the blocker here is the same as it is for topics like prefabrication and productisation in construction - that the entire ecosystem is set up in a way that prevents those things from happening.. “I could determine value as speed,” she says, “but then every contract I have, every process I have, every decision-making point, all these procurement methodologies - they're not based on speed.So you could say you want speed, but unless you change the contract, the risk management profile, the processes - in order to achieve speed, instead of what you do every single day - you're not going to get speed.”.

It’s a fundamental issue and if we truly want to realise the potential industrialised construction has to offer, we need to address it.. “We rarely change the entropy of processes and behaviours around the good idea,” says Amy Marks.“That's why it doesn't happen, not because it's not a good idea.

It's just everything works against it…”.

One challenge relates to the complexity of the construction ecosystem itself, which is made up of multiple different industries, all with different value propositions.She comments that she is ‘always fascinated by the endless possibilities and creative implementations current technologies can offer,’ and looks forward to a technologically rewarding and multidisciplinary future.. MARIA MAMOURA.

According to ‘Digital Innovation’ finalist, Maria Mamoura, ‘technology is the tool, a medium, to design a world that functions better.’.Mamoura is a director and founding member of Bryden Wood’s Creative Technologies team where she leads work on algorithmic design and simulation.

She began her career as an architecture student in Athens, before advancing to an MSc in Adaptive Architecture and Computation from the Bartlett, UCL.She says that this experience has led to a ‘deep interest in algorithmic design and new technologies in engineering.’.